Featured Seller - DesiJugaad

Many years ago, innovative Punjabi's mounted a diesel irrigation pump on a steel frame with wheels, creating a vehicle they called ‘Jugaad’. It was ultra-cheap, did not conform to vehicular specifications but delivered brilliantly. Over time, ‘Jugaad’ has come to mean grassroots innovation that overcomes constraints. Global management experts also attribute India's rapid economic growth to “Jugaad”.

That makes “Jugaad” quintessentially Indian. And hence “ Desi Jugaad “ - the name started by Kritika and Ishita, a Fashion Merchandiser and a Research Analyst respectively

Desi Jugaad gets inspired and create products from everyday objects which would otherwise be disposed off without a single thought.

Casual Jewellery

Home & Living

Celebrated Art

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